M
Kit
2023
We are MDIVISION.
We are content creators and strategy shapers. We help brands cut through noise with stories worth listening to, and exist at the intersection of ideas and innovation for digital savvy results and global penetration. We specialise in prosumer hair, beauty and beyond, bridging trade to consumer in ways previously untold. We provoke thought, deliver detail and amplify business. We are M DIVISION.
M Division
Team
" A passion for marketing, education and content creation. Our core team are consistently breathing life into brand activations from conception to creation and importantly, conversion.
Specialising in speaking to the prosumer, no other creative collective has the experience and track record as our dedicated team of experts. "
- David Mannah
David Mannah -MDV CEO/ Beauty and Fashion Photographer
Lauren King - Creative and Production Director
Lauren McCowan - Hair and Education Director
Janna Miccio - Commercial and Marketing Director
Hannah Deker - Digital and performance Marketing
Core Competencies
Turnkey solutions to drive brand objectives and growth
Strategy
Insights, Ideas and Trends
The best way to begin your journey with M Division. Our recognised brand and industry experts are ready to deep dive into your brand, audience, key objectives and activations. Our experience lays heavily in understanding consumer, professionals, content and placement. With bespoke ideas and rollout plans, the M Division core team live on the frontline of marketing trends, concepts, digital algorithms and production.
Community,
Conversation
and Impressions
Digital Assets
.
Content is currency and community is digital oxygen. 2021 is the year for investing in strategic and systemic change, from diversifying product offerings to embracing new markets, your assets must communicate key values, performance and people. With M Division, brands can feel confident in brand aligned content suite relevant to the end user.
Our team creates and collaborates with love brands to help fill your content calendar for community growth and engagement "
- Hannah Decker
Live Stream & Online Education
Educate,
Performance
and Profile.
- Lauren McCowan
Editorial
Shoots
Inspire, Provoke
and Celebrate
" It is with great pleasure we are welcoming peak interest in forward thinking editorial concepts. We never take for granted the trust invested in us as a team to exceed expectations with fresh ideas and directives, always formulated for the brand and artist to shine. "
- Lauren King
Performance
marketing
Cut Through, Metrics
and Brand Awareness
In 2021 marketing and advertising has truly pivoted from the traditional mould. Brands must increasingly diversify their target audience with relevant, regional digital campaigns and strategies. M DIVISION is ready to plan, build and report on performance marketing strategies to support your brand in its current life cycle.
" Our new performance marketing division is committed to driving brand awareness and community building for true metrics and data delivery. "
- Hannah Decker
advertising
Campaigns
M Division has successfully created local and international advertising campaigns for leading beauty brands. Each content series has succeeded in elevating identity and brand position for market traction, in-store POS and key distribution assets. The unique brand aligned direction has kept M Division as the consistent go-to for ongoing campaigns across multiple categories.
MDI_VISION
Elevation,
Expression
and Values.
" We encourage brands to journey with our team on bringing to life your marketing campaigns, our believe is the experience and outcome are as important as each other. We are committed to over delivering on objectives and expectations. "
- Lauren King
Our influence
The Journal magazine, AHFA, FAME team
M DIVISION is the proud owner of the local hairdressing industry's leading media and events platforms: The Journal Magazine (print and digital), the discovery of next-gen superstars, FAME Team, and the longest standing, pinnacle awards program, the Australian Hair fashion Awards. Our influence is unlike any other across multiple touch points.
" We live, eat and breathe the hair industry. With almost 30 years in the market these brands aid M Division clients to stand apart in the ever-changing landscape of the Australian hair industry. We welcome brands that share our values and vision in leading the way globally - exciting and inspiring professionals and consumers alike."
- David Mannah
'As society and business embrace the new reality set by 2020, brands must stay active, voice their values and platform their people. In 2021 nurturing community will be key'
how to
engage us
1. Round Table workshop with our strategy team
- ( NDA required )
2. Scope of Proposal provided from the workshop by MDV for Client review and selections.
(Investment per activations(s)/inclusions outlined)
3. Feedback provided by Client to MDV
4. Revised Scope of Proposal of activations(s)/inclusions delivered to Client as a contract for approval with outlined agency fee.
5. Contract Signed and payment of agency fee required
6. Full Proposal delivered to Client (including but not limited to all Strategy, Creative I.P and investment options per activation)
Note: Client will own all strategy and I.P in delivered proposal regardless of full or Part Activation with MDV.
7. Client Review and activations of proposal with MDV
- Contract including payment terms and conditions provided and signed
Activation/Production process begins with MDV
Notes:
Agency fee is non-refundable
