CAMPAIGN: 2021 WELLA WOMAN X VERA BLUE
Wella ANZ engaged M DIVISION to celebrate their launch as an independent company with a content series profiling 2021 Wella Woman: Vera Blue. The brief was to hero the iconic relationship shared between performer and hair stylist and more poignantly, its influence on the transformation from individual to artist. Or in this case, Celia to Vera Blue.
Deliverables included a creative ‘Day in the Life Of’ film, series of smaller transformation edits and one hero set of campaign stills. The two-day production began in the salon (capturing the earliest stages of pre-performance prep) and moved into Vera’s apartment on show day, with final footage captured at the Sydney Domain and in conjunction with the Sydney Orchestra.
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