MDivision

DYSON 2021 X SIGNATURE CAMPAIGN

Engaged to create an epic suite of content to launch pioneer in heat styling technology, Dyson’s 2021 Signature Campaign. The deliverables included a strong stills series, creative and hype film, beauty reels and education-focused content (profiling the ‘how to’ behind each look). 

The M DIVISION. team worked across creative and education direction, casting, production, post and trade media placement strategy for ample results.

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