WELLA BLONDES 2021 X INTO THE LIGHT
Wella Professional ANZ engaged M DIVISION for a 360 degree campaign spanning B2B and B2C content inclusive of stills and motion.
Day 1 of the two-day production saw the ANZ Wella Ambassador Team prepare the diverse casting with custom blonde colour application. M DIVISION worked closely with each member to break down each look into a comprehensive step-by-step format, shot and edited into engaging IGTV clips and extended education tools for use across the brand’s internal and external communication channels.
Shot by leading Australian photographer Steven Chee within Sydney’s iconic Palm Beach, Day 2 took the team on location to capture final campaign images and creative film content: A story encapsulating the spirit of Australia with easy elegance, depth in culture and wearable creativity.
Concept, pre and post-production, creative direction, casting, videography, education map, script and trade media strategy/placement by M DIVISION.
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