MDivision has worked with the EVY brand from its earliest stages of development, collaborating with owner/founder Tracey Bazzano Lauretta to help shape the way EVY talks, looks and feels to the end user today. The 2019/2020 campaign was titled ONLY EVY – a message speaking to the polish and prestige of the brand and represented though global-ready imagery encompassing high finish and superior style.
Deliverables included a series of IGTV-ready transformation videos and a more conceptual creative video. All assets were picked up for global publication.