Hairhouse Launch ‘Pierced’
Renown for services in hair and haircare, Hairhouse approached MDIVISION with the objective of elevating their most profitable service offering: piercing. The target was ‘fashion youth’ with identification the space was yet to be owned.
The two-day production executed across a string of inner-Sydney locations and delivered a full suite of assets from hero stills, a creative film and series of personal narratives delving into the values and mindset of the target audience. MDIVISION spanned from creative direction, scripts, casting, production, permits and post-production.
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